Summers usually come filled with long, warm days that invite everyone outside to frolic outdoors. The season also gives us a chance to sip on our favorite ice-cold beverages and cocktails and reach for frozen indulgences like ice cream to cool off from the heat.
This summer, we also saw some brand refreshes as cool and exciting as the ice truck making a sudden appearance. Some brands, such as Häagen-Dazs, Campbellâs, Snow Beer, and Absolut, unveiled their first major refresh in many years. Genie Drinks used a rebrand to reposition and adjust to changes in the market, while Angus Hyland and Pentagram created a beautiful refresh for DaZaan, tapping into the cocoa brandâs Dutch heritage and modernizing the packaging with instantly recognizable branding. Finally, Oikos ingredients-forward refresh of its blended Greek yogurt line brought it in line with the rest of the brandâs offerings while featuring fantastic photography against a backdrop of creamy, protein-packed yogurt.
