Studio Unbound’s collaboration with Patkai has created an enchanting packaging design that mirrors the exceptional quality of Patkai’s loose-leaf tea blends. Drawing inspiration from the Assam silk industry, the packaging’s color palette takes cues from the traditional decorative silks. Further, the design is set apart through its meaningful storytelling, as the illustrations align with the brand’s commitment to conserving the environment and wildlife of the region. The packaging pays homage to Assam tea’s rich heritage and serves as a vehicle for social responsibility.

Studio Unbound collaborated with Patkai, a UK-based Assam tea company founded by Pallavi Konwar, to develop packaging that would reflect the quality of the loose-leaf tea blends they carefully curated. Pallavi, who grew up in Assam, was unable to find the same quality of Assam tea in the UK, so she decided to create her own. To create Patkai’s visual identity, Studio Unbound took inspiration from the Assam silk industry, which is the other famous export of the region.