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Studio One Eleven Creates Obsession-Worthy Packaging For Obsession Gin
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It’s hard not to be obsessed with Obsession Gin and its stunning packaging.
These high-quality spirits combine complex botanicals to create amazing flavor and a unique drinking experience, and with its beautiful bespoke bottle and alluring label design, Obsession Gin more than reflects the spirit within.
Studio One Eleven, Berlin Packaging’s design and innovation engine, created a custom bottle inspired by greenhouses and the glass and iron structures of the late 1800s and early 1900s, like the El Palacio de Cristal in the brand’s home country of Spain. The rounded dome shape of the bottle neck and its architectural rib details evoke the romance, elegance, and beauty of Europe’s historic buildings.

The Studio team also designed the bottle’s label, influenced by the brand’s name and the original sin—Adam’s obsession with the apple in the Garden of Eden. The graphics reflect the exotic botanicals that make up the ingredients of each gin, as found in a lush and alluring garden. The bottle and label work together to tell a cohesive story of the gardener, his garden, and the greenhouse that preserves it all.


The Obsession package earned a prestigious 2025 WorldStar award, honoring the best in packaging innovation on a global scale. It was also a 2024 PacGlobal nominee and a 2024 bronze medalist at the National Association of Container Distributors (NACD) packaging awards.