Student Week: Naturals By Betty Crocker

Published

August 24, 2021

Filed under

Food Packaging, Student & Concept Packaging

The fictional queen of cooking, also known to many as Betty Crocker, has been around for nearly a century. We’ve all had help in the kitchen from Betty, whether baking a super moist chocolate cake or some buttery mashed potatoes; she’s been there for us.

While Betty Crocker is amazing at everything she does, Sam Huambachano, a design student at ArtCenter College of Design, noticed a hole in the product line.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover