Elliot Fogarty’s packaging redesign for Portland Sauce Co. marries nostalgia with sophistication. Drawing from the brand’s retro essence, the reimagined packaging effortlessly elevates the overall product image. Inspired by vintage stamps and whiskey bottles, the rustic typography style pays homage to tradition. The clever pairing of glass bottles with Kraft paper labels, adorned with black stamped-inspired typography and complementing hues, captures attention and harmonizes with the condiment’s vibrant contents, resulting in an irresistible design.

Portland Sauce Co. is a rebrand project of Portlandia food’s “Portland Ketchup” and other condiments. For this project, I wanted to lean into the retro feel that the brand already had but elevate the design to meet the high quality of the product. I took inspiration from vintage stamps and whiskey bottles for the type styling.