Street Legal’s rebrand, by Mariko Whitley, swaps out generic beer visuals for bold, high-contrast storytelling. The typography is blocky and confident, anchoring the layout while the silhouetted “getaway” figure carries the narrative across cans, boxes, and merch. The checkered accents nod to speed and pursuit, making the design feel like a chase you actually want to be part of, minus the jail time.

Mariko Whitley, co-founder and creative director of Best Studio, answers a few questions about the design process below.