I’ve never been the type of guy to collect old beer cans or bottles and put them on display, but the design for St. Bernardus might just change my mind. The green, red, and yellow color pallet of the can design are striking and immediately draw the consumer into a bustling Japanese nightlife scene that is giving me major wanderlust.

In 2012 St. Bernardus launched a one-off Tokyo brew on the occasion of the opening of the first St. Bernardus-themed café in the Japanese capital. Eight years later they wanted to rerelease this beer and asked me to create the label illustration for it.

The visual depicts an impression of Japanese nightlife in the iconic streets of Kanda district, where you can find the Bernardus Café.