We all know and love Sprite as a refreshing lemon-lime and caffeine-free soda. And while we didn’t think Coca-Cola would change anything after its massive global rebrand, they announced two new additions to its steady range of products to shake things up.
The two new products, Lemon+ and Lemon+ Zero Sugar, kick the lime flavor to the curb and add a splash of caffeine. Developed for the ASEAN and South Pacific markets, the campaign surrounding the lemon-flavored release inspires consumers to “think zesty,” fueled by both the lemon notes as well as the caffeinated addition.
The packaging system leans into a lemon’s zingy yellow hue with an oversized lemon-inspired pattern, showcasing giant yet soft wedges as the background. And while the white space where the wedges meet might appear incidental, after a closer look, it mimics Sprite’s original starburst shape.
