Today’s Spotlight takes us down-under to Curious, an agency with studios in Auckland and Sydney. Curious understands that great brands are born out of great partnerships between the client and designer. A willingness on both sides to listen, respect and challenge throughout the design process ensures that strategies are robust and owned by both parties with equal passion. This collaborative philosophy has seen Curious work on many brands throughout the world and be internationally recognized with numerous awards.

“After all, brands should speak their mind and have a personality that captures your imagination.”

Bolu are purveyors of fine quality tea, directly sourced from Fair Trade plantations in Darjeeling, North India. Our client’s brief was to design a suite of original, contemporary packaging that created an overall ‘umbrella’ look to the consumer, but that also reflected the individuality of each tea variety.