Hand washing is critical to health and hygiene, and liquid soap is an easy way to clean our paws off. Unfortunately, unlike bar soap, liquid soap is heavy, and there’s an environmental and financial cost to offering soap in liquid form. Packaging needs to be strong enough to hold the additional weight of the water, less product per square inch can be shipped, and more fuel gets used to distribute the bottles.

As a large national brand, Softsoap saw an opportunity to reduce the amount of plastic used with a new line of foaming hand soap tablets.