SodaStream, makers of at-home fizzy water dispensers, has unveiled a brand refresh today for the Israeli-based company bought by PepsiCo in 2018.

SodaStream turned to the talented team at Pearlfisher to reposition the brand with a new look, packaging, and tone of voice. The refresh comes as at-home sparkling water grows in popularity and consumers seek more premium dispensers.

At the core of the new identity is a new slogan, “Push for Better,” a nod to how consumers engage with the machine. Push for Better is also a call for positive change in the world, like replacing plastic bottles with a SodaStream dispenser.