The brand redesign for So Organic, a new line of organic and pre-packaged foods, juices, jams, grains, and oils, invokes a feeling of harmony and trust.

Utilizing a rich green to represent nature, along with crisp photography, So Organic establishes itself as a hip and alluring brand without coming across as cold. The redesign makes quality front and center, instilling a feeling of confidence that guarantees they’re choosing a healthier diet for their family.