SkinnyPop’s redesign by Pearlfisher shifts from a functional, claims-heavy look to something more flavorful and engaging. The old design prioritized health messaging, with calorie counts and certifications taking center stage. The new packaging, however, simplifies the layout, swapping rigid design elements for a playful, snackable feel.

The typography is bolder, with “POP” now emphasized by a red circle and real popcorn imagery. The color palette is warmer, with a brighter green and a softer white, making it feel more inviting. The changes are subtle, but they make for a big impact.