“The Fox and the Stork.” An Aesop’s fable that symbolizes respect for others represents the wish that your experience tasting this olive oil will be as pleasurable as producing it.” With this concept in mind, we developed the name, brand, labels and box for this extra virgin olive oil born in southern Brazil that seeks to be a premium reference in the segment, in addition to being considered an exclusive gift for the lucky few. A project that provokes the senses and evokes the quality contained in the bottle through the finishes, textures, metallic details and a touch of mystery.