Singani Rupestre’s Packaging Is a Window Into Another World

Published

The label for Singani Rupestre feels more like a window than a sticker. ZARATE INSA Design Studio uses a stone-textured frame to spotlight a colorful, mural-like illustration beneath the glass.

The layers of Bolivian culture are rendered in earthy greens and burnt orange. The typography is bold and rugged, reflecting the carved lettering you might see etched in rock. Even the cork gets attention, wrapped in navy with gold foil type. Every detail on the bottle is thought about, making a packaging system that feels entirely intentional.