The founders of Sea Monsters, a puffed seaweed snack, have beautifully merged their extensive backgrounds to create a packaging system that wonderfully showcases the snack. The cartoon-driven bags highlight sea monster-inspired characters, creating a playful attitude for a brand otherwise considered a healthy snack.

The innovative characters allow the snack to become less intimidating and help challenge the norms of traditional snacking. Plus, who decided healthier options have to be boring? Sea Monsters challenges the norm, pushing the barrier of entry for health foods to become entirely more accessible, not to mention crave-able.