Within the pet industry, the packaging often leans childish or excessively corporate. But, when you’re a pet owner looking for quality products, you want something you can trust that simultaneously doesn’t feel like an eyesore in your cabinet. 

Han Lu’s packaging design for Nurans takes a structured yet playful approach, balancing a clean, scientific look with small, unexpected details. The logo features a simple, modern typeface that reinforces the brand’s credibility, while the secondary graphic, an abstract “n” shape, acts as a signature element across the packaging.

Inside this shape, key product benefits are seamlessly integrated, ensuring that essential information remains a core part of the visual identity. To add a touch of warmth, the back of the packaging includes illustrations of cats and dogs, subtly bringing personality to an otherwise precise and functional design.