RUBA’s packaging leans into a terracotta palette and sculptural forms. Mohammed Dorgam builds the identity around carved, sun-burst emblems and blocky serif typography, then anchors it all in bottle shapes echoing clay vessels and architectural columns. Sidestepping the category’s usual glossy plastics and botanical clichés, RUBA highlights personal care by tapping into visual cues from ceramics, ancient markets, and hand-stamped goods.