Rootless’ Tins Are Circular And Beautifully Minimalistic

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A few years ago, eating seaweed was not the norm, but now, you can find it in almost any grocery store. Rootless is a nutrition bite that gives you 60% of daily Iodine needs, 20% of your daily iron needs, and 40+ vitamins, minerals, and bioactives that fill nutritional gaps in your diet.

And more than the benefits that the product offers healthwise, it is packaged in bespoke tins where bites are laid out in 2 trays of 15 bites each. Not only is the packaging system completely circular, meaning it is utterly sustainable by the reusability aspect, but the minimalistic design, created by Red Antler, encourages consumers to keep the tins on their counter instead of stuffing them into a cabinet and instantly forgetting about it.

Editorial photograph