Allergy-friendly snack brand 88 Acres enlisted the help of ROOK/NYC to collaborate on their packaging redesign. The new packaging system allows consumers to instantly identify the flavor profiles through vibrant colors and stunning product photography. In addition, the revamped packaging is as confident as it is playful, creating an entirely refreshed brand for 88 Acres.

Six years after 88 Acres launched their seed-based, allergy-friendly snack co in 2015, Co-Founders and husband/wife duo, Nicole Ledoux and Rob Dalton, saw the opportunity to evolve and elevate their brand’s identity and packaging design to adapt to rapidly changing culture and consumer behavior. The team tapped brand partner of 3.5 years, ROOK/NYC to collaborate on the redesign.