Roland Foods made it easy to build a pantry full of Crayola-ready hues with a fun, vibrant range with every color of the rainbow. The branding experts over at Pearlfisher created pouches with bright neon hues featuring swirly noodle designs grounded by an unmistakable pair of chopsticks hovering over the logo. The central wordmark takes it easy with understated sans serif on a white text box, letting that cheery, wavy background have all the fun.
Roland Foods is a 90 years old specialty food importer. We started our rebranding adventure 2 years ago, working with different talents in the industry to create the designs that best communicate what specialty foods are to modern day consumers, while balancing the branding presentation and consistency across our vast 900+ sku portfolio.
