Ritter Sport Launches Paper Chocolate Wrapper

Published

Ritter Sport, the German chocolate maker, just announced a new wrapper for its square-shaped bars made from paper. The new paper packaging will be a limited release in partnership with Austrian retailer Billa. The wrapper will get used exclusively for Ritter’s “Schoko & Gras,” a milk chocolate and hemp seed bar, which doesn’t necessarily tempt the tastebuds, but when has Ritter ever wronged us before?

Though this is the first retail version of Ritter’s paper wrapper, the firm announced the new packaging back in January and sent out 500 samples to the public as part of a pilot program. After generating plenty of interest and some design tweaks, like making the packaging thicker, the German firm was quickly able to give the wrapper an expanded market test.

Editorial photograph