As seen in the latest Print annual, RGX bodyspray by Right Guard is a new and unique entry in the men’s bodyspray category. With crisp, clean fragrances that don’t overpower, RGX is designed for the “regular guy”, who, according to Stephen Koven, brand manager at Dial, is old enough to be independent and spend his own money and confident enough not to want to overpower women with his fragrance. The design of the spray bottle is focused on counter-marketing against products that say, “Women will attack you when they get a whiff of you”, typically those with a black label. RGX has has rugged brushed aluminum casing that is bright, modern, and simply refreshing. Designed by Wallace Church.