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Reve Brewing Company Creates A Trippy Drinking Experience With Down The Rabbit Hole
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Iterating on designs and flavors is a marketing play craft brew companies have come to embrace over the years. It’s a way to keep audience excited about their products, and always on the search for their potential next favorite brew.
In an effort to keep their patrons quenched & engaged Shepherd helped Reve Brewing Company create a high-frequecy, limited release specialty beer program called “Down the Rabbit Hole.” These 50 crowler cans are filled each week with a unique brew only available through the DTRH program and offered to customers on a first come, first serve basis — so get ’em while they’re hot.
The modular label system has two parts; color base labels that are run at high-volume, and a secondary low-volume Avery label that the brewer prints for the beer name. The system gives Reve the ability to change beer names on the fly and still maintain a quality look for an affordable price.
