Reset CBD’s packaging is authoritative without being alienating; meaning it could live on the shelf of a highly-respected physician as well as the cabinet of your most free-spirited friend. The deep blue, light peach, and white color scheme works together to create a brand experience that is warm and inviting.

Well was approached by Disruption Labs in 2018 to collaborate on a project which saw the R&D company implement patented nanotechnology into the already booming CBD sector in the US and Europe. The Disruption Labs team, led by Matt Reid and Chris Barber wanted to create a brand that didn’t fit in with the current “pop-culture” aesthetic of the industry. For one, their CBD is 100% THC free and secondly, they wanted to remove the stigma that cannabis still faces to this day, despite its fast paced legalisation across the globe and recognition as an alternative to traditional mass produced pharmaceuticals.