Re:Label Encourages Creatives to Rethink What They Bottle Up

Published

August 25, 2025

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Re:Label, designed by House of Adjaycent, leans into bold, almost doodle-like graphics that turn each bottle into a small canvas.

The handwritten-style illustrations make the typography part of the art rather than just an identifier. Against the matte pump tops and earthy color palette, the packaging mixes utility with a modern touch that feels reminiscent of brands like Aesop.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover