Reed Words, a verbal branding and copywriting agency, started as an experiment.
âWe sort of set it up thinking, âI think there’s something here,â and we wanted to test that theory and see if there’s an opportunity,â Mike Reed, co-founder and executive creative director, said. He set up Reed Words ten years ago alongside co-founder Wendy Martin. âWe honestly weren’t sure if we would end up with a business and have four people or forty people. It was quite an open thing when we set up.â
Mikeâs own career had started in 1993 as a junior copywriter at an ad agency. Soon after, he and a fellow writer started their agency, Other, which operated for six years until Mike went freelance. But early on, he couldnât stop thinking about words and how they werenât as valued in the graphic design world. Often, the verbal side of a design was relegated to the final steps in the process.
