Designed by Graphic Design students (Tim A’Court, Jason Drake and Sam Povey) at Norwich University of the Arts, the identity was commissioned via the University’s commercial design service ideasfactory@NUA which enables outside businesses to commission live briefs.

“The creative concept is based on the idea that some things are worth waiting for – reflecting the nature of how long it takes to brew a specialist beer. The designs therefore include time-based solutions, such as the ticket you take as you wait in line at the deli and an hourglass. Indeed, it is worth noting that the hourglass logo includes a bottle hidden in it, reinforcing the creative concept.”