Redesign Of The Traditional Parmesan Cheese Kraeuterkaese

Published

March 3, 2022

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Victor Tognollo’s redesign forthe traditional Parmesan cheese Kraeuterkaese is quite lovely. The aluminum tube comes with a sophisticated system, but the rich typography and illustrations take the packaging further. Further, green and yellow create an approachable and upbeat aesthetic, while the aluminum tube adds a hint of refinement.

Editorial photograph

Produced since 1948, it is packaged in an unusual packaging: aluminum tubes. To maintain the tradition and increase the value of the product with a more attractive visual appeal the aluminum surface itself was used as the color for the product.Keeping the history, tradition and colors was essential to renew the design for new consumers.???????

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover