QiQu is a skin care product working to help athletes combat the elements. The brand turned to KittoKatsu to help create the packaging design for the lightweight dispenser meant to fit easily in trail running vests. The bright orange hue, paired with the dynamic graphics and typography, takes inspiration from premium outdoor and performance brands, specifically power bars and gels. The design system communicates a powerful, active take on a product that typically follows skincare and beauty packaging guides.

Introducing QiQu active Performance Skin Care, a groundbreaking range of skin repair and care products specifically designed to meet the unique needs of athletes facing constant battles with the elements. With its innovative Ultra-Membrane Repair-Technology, QiQu becomes your powerful ally when sore skin threatens to limit your performance. Whether you’re a trail runner conquering the toughest routes, a cyclist scaling challenging climbs, or an adventurer defying nature’s forces, QiQu is here to provide unwavering support.