Mary Zalla is Landor Associates’ global president of consumer brands. In this role, she focuses on developing Landor’s consumer branding offer, interacts with key consumer branding clients, and works to expand and enhance Landor’s capabilities in this space. Mary has held a number of important positions at Landor, serving most recently as chief executive officer and president.

Before serving as president and CEO, as managing director, Mary led the Cincinnati office as it grew to become Landor’s single largest office, the hub of two of Landor’s most important client relationships, and an office where emerging practice
areas such as brand environments and new media have been developed.

Mary Zalla will be speaking at The Dieline Summit, our conference this Fall in Paris (Nov 16-17). We asked Mary a series of questions based around the theme the Dieline Summit, specifically: