Wedge worked to design Aupale Vodka’s labeling and package design. Using nature as the sole source of inspiration, asymmetrical and jagged edges were incorporated in the bottle’s shape. A plain and simple, white and black label do not demand as much attention as the tactile experience of holding the bottle in one’s hands. The brand’s logo seems to denote a glacier’s rough edges and lines in an intricate and irregular pattern that add a touch of charm to the bottle and box.
Aupale’s bottle design is inspired by 1960s Finnish glass masters, as well as its origin: the glaciers of the extreme Canadian north below an Aurora Borealis sky. The challenge was to craft a custom bottle inspired by its origin, that was also based on the classic Bordeaux shape.
