There’s no such thing as having too much fun, and that’s precisely the philosophy that seeps from Popy Go Beauty’s playful packaging. Through youthful pastel colors, bubbly typography, and fresh illustrations, every detail of the packaging design shouts with a cheerful attitude. It’s refreshing to see how each product is packaged slightly differently, yet all are cohesive and seamlessly fit together as a brand. Designed by Pitu Studio, Popy Go Beauty’s packaging is sure to put a pep in every user’s step with its undeniable Gen-Z positioning.

Popy Go Beauty is a pop culture-inspired beauty brand that will not only give you great results it is still a very chic yet cheerful brand. They believe in early skin caring, and every girl is different, unique, and has confidence within themselves through Popy’s charms. They are also focusing on making an affordable and approachable brand dedicated to the youngster. Hence the main target is mostly females in their teens.