It’s difficult for breweries to distinguish themselves in the overcrowded industry, but Poppels is a Swedish craft brewery proving the power of typography. With cans designed by Martin Ask, Hampus Wester, and Karin Edström, the beer bottle and cans stand out with a consistent typography style across the range. The individual beers are labeled with different colors, but the uniform strategy helps establish an easily recognizable design. Plus, how fun is the monochromatic pink can? Too good.

With this new portfolio and design structure, Poppels can finally fully devote themselves to their passion for great beer and craftmanship. With every product owning a clear place, role and expression – Poppels have an increased confidence to keep experimenting with tastes and adding new products to their portfolio.