Farm Design wanted to create a unique promotional piece to keep their clients cool during the scorching California heat. The result was a fresh, fun promo item featuring locally produced popsicles, called “Make It Pop.” The concept was simple; let the popsicles be the star. A cohesive system was created using a white foam cooler, the signature “Farm Design Blue,” bold modern graphics, cheeky copy and sophisticated printing techniques. The cooler holds delicious popsicles wrapped in colorful custom sleeves that sit alongside an info-graphic flavor legend.