Pepsi Releases Limited-Edition Bottle With Some Miami Flavor For Super Bowl LIV

Published

January 30, 2020

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PepsiCo is no stranger to limited-time offer packaging, especially when it comes to the Super Bowl.

Last year, PepsiCo’s Design & Innovation team unveiled their football can, complete with laces and a textured, pigskin-like feel, which also just so happened to take home a Pentagram Gold Award for beverage design.

However, for Super Bowl LIV (which is a fantastic collection of Roman numerals incidentally), PepsiCo turned up the South Beach vibes for the big game going down at the Hard Rock Stadium.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.