Aimed at ‘the modern gentleman’ and inspired by the ‘witty and wildly creative’ personality of parent brand Penhaligon’s, global design agency jkr designed a new range of men’s grooming products called Bayolea.

The 15-item Bayolea range – the first complete male grooming range from the boutique perfumer – includes an Eau de Toilette, aftershave splash, hair pomade and facial scrub.