Marimo gave the Italian cookie company Pavesini a striking look that feels both modern and classically European. Elegant blue script and sunny unmissable yellow makes it easy to imagine this dynamic look really popping on a billboard or street sign. The heart of this attention-grabbing design is a cool soundwave motif that recurs through the system, with an effect that makes the snack almost look like it’s vibrating like tectonic plates.
The new Pavesini visual identity updates the image of the time-honored brand, highlighting its iconic status. The visual system is intended to express the values of lightheartedness, joy and conscious carefreeness: from the logo designed with a custom font, to the sunny brightness of yellow, all the way to the good vibes evinced by the symbol of soundwaves that spread out and
put everyone in a great mood, the Pavesini biscuit takes centre stage.
