“Tradition and contemporaneity join in an ‘on pack’ campaign. Pastéis de Belém endorse Fado’s submission to the Intangible Cultural Heritage of Humanity with the launch of a special edition packaging illustrated by Andre Carilho.

FANQ!crossmedia was the agency responsible for the creative development and strategic planning of this campaign that joins 2 icons of Lisbon culture, Fado and the Pastéis de Belém.