“This striking pet food design was created for Pams, New Zealand’s large private label brand, owned by Foodstuffs Group. Relaunched with a refreshing personality of ‘surprise and delight’, Pams has grown to be preferred brand of choice with its own following. This loyalty is a reflection of the enjoyment and pride shoppers feel about buying items that are good value and yet have a high quality product presentation.”

Check out Pams range of pet food packaging design by Brothers Design. We love their simple line illustrations for each animal. The graphic system for information is clear and quick to grasp. Successful design throughout the line. More after the jump!