“As the digital era disconnects people with the products they consume, it’s resulted in a growing rejection of faceless, corporate design and a need for Visual Sincerity – a design direction focused on an uncomplicated, raw and sketchy style.”

Ben Sillence, Director of Strategy & Innovation from Path, has recently wrote an opinion series contribution on Visual Sincerity, where brands are reengaging with consumers with honest, handcrafted expressions and packaging.