OMSE’s packaging design for Black Bee Honey is a visual ode to authenticity and environmental responsibility. In response to the global issue of manufactured honey, Black Bee Honey offers pure, single-origin, 100% British honey. In alignment with their strategic positioning, “Keep British Honey Wild,” the packaging features wild characters embodying the brand’s key values. Through thoughtfully crafted labels showcasing diverse landscapes and seasonal elements, the design communicates the origin of each honey. It emphasizes Black Bee Honey’s commitment to creating new wildflower meadows and preserving vital habitats for bees and pollinators.
Honey is the third most faked food product in the world. But Black Bee Honey do things differently. They offer pure, single-origin, 100% British honey to free market shelves from cheap sugar syrup blends hailing from anonymous sources. On top of that, 2% of their turnover contributes to creating 1,000 acres of new wildflower meadows, a vital habitat for honey bees and other pollinators.
