Designed for the health-conscious GenZ demographic, OMNISM is an RTD cocktail highlighting the amount of sugar within. The entire packaging design, created by Carla Palette, highlights the amount of sugar you save instead of how much you consume. Additionally, the oversized numbers and flavor-inspired gradient hues, create a futuristic design that still feels effortless and timeless. By thinking about sugar differently, the brand instantly becomes differentiated, which is essential in the overcrowded RTD cocktail market.

It’s no secret that cocktails are packed with Sugar. Some are so packed to the brim, that you may as well drink liquefied cotton candy. Targeted at a gen-z audience with a focus on their health, OMNISM is a boutique Amsterdam-based pre-mixed cocktail brand that sets out to pull back the vale on what is really inside the cocktail you’re drinking – shedding light on the amount of sugar we are actually consuming whilst having an innocent drink, which is information that is often swept under the rug by the alcohol market. Unlike competitors, OMNISM positions the brand identity and packaging design around the sugar you’re not consuming, rather than the sugar that you are consuming – promoting a healthier drinking culture and awareness around sugar consumption.