Paperjam Design met Martina and David Rogers in April 2013 to help with their new venture. The couple had recently relocated from Australia to Ireland and were planning to establish a beer brewery in their current location, the shores of Lough Enagh – a little outside the city of Derry / Londonderry, Northern Ireland.

Paperjam were instantly inspired by the couple’s story and the location of the brewery and wanted to incorporate these into the brewery name and came up with ‘Northbound’ – referencing their journey North from Australia.