Sustainable oral care has proven tricky for many brands, particularly when it comes to packaging. Just take a trip to your local CVS, and you’re bound to see plenty of toothbrushes encased in plastic bubbles.

Manchester-based studio Noramble recently designed the sustainable toothbrush brand called Cane. Made from bamboo, the company’s toothbrushes are made for eco-conscious consumers with a brand identity that possesses oodles of broader appeal.