Following the launch of personal care brands Monday and Osana Naturals, Jaimee Lupton and the team at Monday International have announced its latest haircare line, Being.

The new range of haircare products includes formulations for every hair type and need. It was inspired by a brand survey that found 79% of respondents said it was difficult to find products for their hair. The products use ethically sourced ingredients, are cruelty-free, and are Leaping Bunny-approved.