Nicole Oatley Wines is a new brand developed for this third-generation wine owner. The wines are sourced from the Margaret River region, with its proximity to the ocean being a defining factor in the quality of the fruit produced in this region. The strategy for this wine was to develop it primarily for on premise with two emerging varietals for the Australian market – Chenin Blanc and Cabernet Franc. Priced at an RRP $AUD70 and $AUD130 on premise, the brand needed to exude premiumness. Our client, Nicole, also wanted the branding to feel elegant but bold, modern and sophisticated.