There Is No U In Dairy-Free, But There’s A U In MU

Published

March 5, 2021

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Studio Unbound released an Irish Cream Liqueur at the start of 2021. As an ode to traditional dairy milk, as well as the rich history of Irish Cream, they set out to create a new and refreshing look for an otherwise centuries-old, after-dinner beverage. The incorporation of the Irish knot on the neck of the bottle pays tribute to the origin of the liqueur, while a playful cow-shaped icon stands as the MU logo. The spelling of ‘moo’ with a ‘u’ provides a sleek and modern take.

Studio Unbound is stepping into 2021 with a bang, unveiling their latest concept: MU, a new and subversive Irish Cream Liqueur. The year 2020 required real improvisation and, in true vagabond style, Studio Unbound rose to the challenge. They always have an ear to the ground, staying up to date with our ever-changing world. With a surge in incentives for plant-based milk, and it fast becoming the new ‘norm’, dairy milk producers are now having to focus on delivering a premium product.

Alianne Valladares-Prieto

A lover of live music, yoga, and photographing her dachshund from any and all angles, Alianne is a jack of all trades when it comes to getting creative. So whether she is painting an elaborate canvas or designing a mood board for her next event, she puts a little of herself in everything she does. She owns more candles than she’ll ever burn through and wishes more than anything she could speak every language. Having studied English Literature and Creative Writing, she is prepared to continue procrastinating the publishing of her first book for at least another two years. In the meantime, she is a writer by day, and an event coordinator by night.