In today’s world there are always brands competing to become the number one consumer’s choice for just about any product, from beans to cars and beyond. Brand names have the ability to create sales as well as influence a customer to make one purchase over the other. However, there are many other reasons for the success of a product.
Everything from packaging color to the shape will influence the consumer and subconsciously pull a consumer in favor of one product. If you pull aside 50 random people in a supermarket and ask them, “Why did you choose this product?” most wouldn’t be able to give you a definitive answer. They’d say something along the lines of “I’m not sure… It’s just better.”
The reason people make purchases without any apparent reasoning behind it is because of Neurodesign: designing packaging and products to appeal to the consumer mind. You may have created the best visual design in the world, but if it doesn’t appeal to the consumer’s brain, then it’s pointless.
