Embracing Nescafé Dolce Gusto’s Vibrant Spirit

Published

January 3, 2024

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FutureBrand was tasked with creating a visual identity for Nescafe? Dolce Gusto’s new system, including naming, packaging design, branding and brand world development. The VI needed to embrace Nescafe? Dolce Gusto’s unique vibrant spirit, and express the variety, quality and personalisation inherent in the brand and new system.

The System

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover